Catégorie  Useful

SAYA: Moroccan Elegance, Reimagined in Los Angeles

In the ever-evolving world of independent fashion, few designers manage to make simplicity feel like a statement. Moroccan-born, France-based designer Yasmine BensSerraj has done just that with her label SAYA, a brand built around a single, quietly radical idea: to bring the pant…

Zineb Koutten: Capturing Identity, Culture, and Untold Stories

Zineb Koutten is a visionary creative director, photographer, and visual storyteller whose work pushes boundaries and challenges traditional narratives. Originally from Casablanca, Morocco, she has built a career capturing raw, authentic moments that blend documentary storytelling with high-fashion aesthetics. Whether…

two sides of a same coin : Aya & Mayah

Upon face value, looking at Aya and Mayah, one might assume that the unlikely duo couldn’t be any more different. On one hand, we have Mayah, UAE born with her punk aesthetic, tattoos, piercings and bold looks, albeit with a…