In the ever-evolving world of independent fashion, few designers manage to make simplicity feel like a statement. Moroccan-born, France-based designer Yasmine BensSerraj has done just that with her label SAYA, a brand built around a single, quietly radical idea: to bring the pant back to the center of contemporary style.
“I launched SAYA with a simple but strong idea: to put the pant back at the center of the outfit,” Benserraj says. “Too often relegated to the background, it’s actually a masterpiece — capable of structuring a silhouette and imposing a style all on its own.”
For her latest collection, Oriental Angels, Benserraj takes this philosophy further, translating it into a campaign that bridges her Moroccan roots with a global perspective. Central to the campaign is Jeremy Meeks, whose striking presence perfectly embodies the collection’s essence: confident, magnetic, and effortlessly stylish. His personal story of transformation adds depth to the visuals, lending authenticity to SAYA’s vision of modern, unisex elegance.
The campaign emphasizes the pant as the hero piece — versatile, minimal, and impactful. Each frame reflects Benserraj’s design approach: refined, thoughtful, and rooted in craft, while speaking a universal language of style.
With Oriental Angels, SAYA may still be carving out its place on the international scene, but BensSerraj’s work already signals a designer to watch: one who draws from Moroccan heritage to create pieces that feel at once personal, contemporary, and globally resonant.
