Our latest editorial embarks on a creative journey in Egypt, collaborating with the nation’s extraordinary talents to craft a powerful narrative. Through the insightful lens of Egyptian photographer @bysarahlasheen, we explore the essence of modern masculinity in a story that challenges convention.
At the heart of this narrative is our model @johnhebeert_, whose presence beautifully balances strength and sensitivity. His portrayal captures the harmony between masculine and feminine elements, offering a striking representation of identity and resilience.
The styling, expertly curated by @halid_farid, pushes the boundaries of traditional gender norms, creating a visual dialogue that transcends expectations.
This editorial not only celebrates fashion but also pays tribute to the rich and diverse expressions of masculinity, presenting a fresh and authentic depiction that resonates deeply with today’s modern man.








Fashion Editor : @samilakouait
Creative Direction : @heartiststudios
Executive Producer: Yasmine Dinar @yassdinar
Stylist : Khalid Farid @halid_farid
MUA: Lina Abosreea @linaabosreaa
Hairstylist: Aya Khaled @dafayer
Production : @heartiststudios
Model : @johnhebeert_ from @vigor.casting
Brands : @kenzaklay@aliaabaza_official
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